At the core of Qima Foundation's values is a deep commitment to prioritise the needs and well-being of coffee farmers. The Foundation works closely with farmers, understanding their challenges, aspirations, and goals, and tailors its initiatives to address these specifically identified needs. By putting farmers first, the foundation ensures that its programs and support are farmer-centric, empowering them to improve their livelihoods and nurtures a sense of ownership and pride in their work.

Qima Foundation embraces research and development (R&D) and advances a culture of innovation. Through continuous research, the foundation seeks to identify cutting-edge techniques, technologies, and best practices that can enhance coffee farming. By promoting innovation, the Foundation remains at the forefront of advancements in sustainable agriculture, empowering farmers with the latest knowledge and tools to adapt to changing circumstances.

Gender inclusivity is a fundamental value for the Qima Foundation. We acknowledge and celebrate the crucial role of women in coffee farming and are committed to ensuring equitable access to resources, training, and opportunities. Through our efforts in promoting gender inclusivity, we aspire to facilitate an environment where both, men and women, can thrive as farmers and decision-makers within their communities, leading to a more empowered and equitable coffee industry for all.

Recognizing the challenges posed by climate change, the Foundation emphasises the adoption of environmentally sustainable techniques that reduce greenhouse gas emissions, conserve water, and protect biodiversity. By encouraging climate-smart practices, the Foundation helps farmers build resilience to climate risks and contributes to the sustainability of coffee farming in the face of mounting environmental challenges.

Qima Foundation is deeply committed to cultivating innovation and prosperity within agricultural value chains and communities, especially through the spirit of entrepreneurship within the coffee farming community and related enterprises. By encouraging and cultivating this entrepreneurial mindset, the Foundation aims to empower communities to identify new opportunities, diversify their income streams, and proactively respond to market dynamics, thus facilitating economic independence and long-term sustainability.